Media Training 101

Join Big I Minnesota for a Member-Exclusive Media Training

From the community newspaper to national television networks, the media is regularly reporting on the insurance industry. Rising costs, changes in the market, and shifting policies are driving news cycles, and as an independent agent, you have unique insights into insurance and are an important voice on these issues.

Big I Minnesota is offering an exclusive freevirtual media training 101 session on Thursday, January 16 from 11 am – 12 pm for our members. Learn how to more effectively communicate about our industry and the valuable work you do as an independent agent. Get a better understanding of press and learn tips and tricks that can strengthen your communication skills – whether for an interview, with consumers, or with policymakers.

You won’t want to miss it!

Presented By:

Chelsea Thompson is the Vice President of Public Affairs at K2 & Co. She helps her clients navigate the complex worlds of media, political engagement and issue advocacy, delivering meaningful results.

Chelsea is a skilled public relations, public affairs and communications professional known for building relationships with press, policymakers and grasstops and grassroots advocates, tailoring messaging to fit brands and engage diverse audiences, and creating compelling media narratives. She has extensive experience building coalitions, helping clients through strategic and crisis communications planning, and preparing leaders to engage with media.

Before joining K2, Chelsea started her career as a communications intern for a gubernatorial campaign in 2010. She then joined the Minnesota House of Representatives where she spent eight years, including five years as a communications specialist. She graduated from the University of Nebraska-Lincoln with a Bachelor of Journalism in advertising and political science.